Filed Under: [ Hispanic News ] [ Marketing ] [ Press Releases ]
Tags: family, latin america, non-profit, Spain, Spanish-language
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“RCN Corporation NASDAQ: RCNI, a leading provider of triple play cable, high-speed internet and phone services, announced today that it will be partnering with New York-based advertising agency OLE to create marketing programs in support of its industry-leading Hispanic offerings.
RCN’s comprehensive Hispanic offering includes MiVisión or “my vision”, a unique tier of themed a la carte cable TV programming, that features more than 36 different Spanish-language channels and VOD, and MiTeléfono or “my telephone”, an international calling plan, that allows residential customers to stay in touch with family and friends in 23 Latin American countries, plus Spain and Puerto Rico, with rates as low as 4 cents per minute.
“We are making product and marketing investments in our Hispanic communities, and we need a best-in-class partner to help us maximize our investment and bring an optimal experience to these customers,” said Mark Chinn, RCNs vice president of marketing and product development. “We are excited to partner with OLE given their strong strategic thinking, breakthrough creative and deep understanding of the market.”
OLE, a leading advertising agency focused on the U.S. Hispanic market, will serve as a creative resource for RCN. “MiVisión and MiTeléfono have significant competitive advantages that will benefit Hispanics. We are eager to communicate the good news to the market,” said Javier Escobedo, OLE’s Managing Partner. “This is a great opportunity for the agency and we look forward to playing our part in RCN’s success. We have significant experience working for media clients and are excited about this new challenge of teaming up with a leading telecommunications provider.”
RCN exceeds the amount and quality of content offered by the competition in several programming content categories including kids, sports, music and country-specific, and it is the first telecom provider to bring TV, VOD and telephone services together in more thorough bundled experience for the Hispanic consumer.
Additional information about the products can be found at www.rcn.com/cabletv/mivision/en for MiVisión and www.rcn.com/mitelefono_english for MiTeléfono.
About RCN
RCN Corporation, www.rcn.com, is one of the largest facilities-based competitive providers of bundled cable, high-speed internet and phone services delivered over its own fiber-optic local network to residential customers in the most densely populated markets in the U.S. RCN Business Solutions is a growing business that also provides bulk video, high-capacity and voice services to business customers. RCN provides service in the Boston, New York, Eastern Pennsylvania, Washington, D.C., Chicago, and Los Angeles metropolitan markets. RCNI-G
About OLE
OLE®, based in New York City, is an independent, full-service, advertising agency focused on the U.S. Hispanic Market. By combining management, marketing and creative disciplines, OLE has brought unprecedented success to its client roster which has grown to include blue-chip clients from a variety of industries including retailing, financial services, food, media, household cleaning products and non-profit organizations.”
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