Hispanic PR Wire and PRSA Co-Host Phoenix Seminar April 12 on Best Practices in Hispanic Media Relations and Measurement

“–Hispanic PR Wire and the Phoenix Chapter of the Public Relations Society of America PRSA are hosting an in-depth, professional development seminar in Phoenix on Thursday, April 12 titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives in 2007.” The program will feature Hispanic PR Wire President and CEO Manny Ruiz in a presentation that is traveling to dozens of PRSA chapters during the “2007 Hispanic PR & Marketing Strategies Tour.”

The seminar will feature insights, tactics and tools for execution and measurement of a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives also will be discussed. Attendees will receive tip sheets for pitching local media as well as handouts on Hispanic PR case studies and media profiles.

WHEN:
Thursday, April 12, 2007
11:30am-11:45am Registration / Networking
11:45am-1pm Presentation/ Questions & Answers

WHERE:
Jobing.com Anchor II Building
4747 N. 22nd St., Community Spirit Room, 2nd floor
Phoenix, AZ 85016

COST:
PRSA members – $5, Non-members – $15
Bring your own bag lunch

Registration:
Register online at www.phoenixprsa.org

For more information, contact Kate Sonderman at chaptermanager@phoenixprsa.org or (480) 699-5019.

Manny Ruiz, president and CEO, Hispanic PR Wire
Manny Ruiz is the president and CEO of Hispanic PR Wire (HPRW), the nation’s leading Hispanic press release wire service. In addition to his duties at HPRW, Ruiz is a managing partner of Hispanic Market Pro, a service that produces professional development audio conferences for Hispanic marketers, Hispanic Digital Network, the nation’s first network of Hispanic publications online, LatinClips, a leading U.S. Hispanic monitoring service and ConTexto , the PR industry’s first Hispanic editorial features service. Between his various roles, he also co-publishes the nation’s only monthly Hispanic PR newsletter, The Hispanic PR Monitor.

He is currently a co-chair of the Public Relations Society of America’s (PRSA) Diversity Committee and is a former board member of PRSA’s Miami Chapter and a previous co-chair of its Hispanic Market Section. Prior to HPRW, Ruiz was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli (PN). While at PN, he played a central role in the success of Florida’s anti-teen smoking campaign “truth.” He spearheaded Florida media relations for “truth” which for two consecutive years swept all of the PR industry’s most coveted awards including the PRSA Silver Anvil Award of Excellence. “

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