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“Venevision International, the entertainment company member of the Cisneros Group of Companies and one of the largest exclusive Spanish-language film distributor and independent Spanish language TV producer in the U.S. - today announced the formation of “Venemobile” a new business unit focused on providing Spanish-language wireless entertainment to mobile phones worldwide and in the U.S.-Hispanic market.
Venevision International, headed by Luis Villanueva, distributes Spanish-language soap operas telenovelas, musicals and “talk shows”, from the programming catalog of the Cisneros Group. Venevision will provide content for TV and film clips, photographs and wallpapers, ring tones from its music labels and other products for the wireless phone market.
“As a major diversified entertainment company, Venevision International could hardly afford not to participate in this market, which is a natural extension of our basic content production and distribution business,” said Luis Villanueva, president of Venevision International. According to the senior Cisneros Group’s executive, “Venemobile” has “outstanding synergy” with other Cisneros Group business units, in particular with its TV programming distribution, music and film units, under the guidelines established by Gustavo Cisneros, Chairman and CEO of the Cisneros Group of Companies.
Venemobile is headed by Daniel Rodriguez, a Venevision International executive with broad experience in the entertainment industry, who joined the company two years ago. He previously worked at the Cisneros Group for 12 years. Daniel Rodriguez has also had experience in TV programming and production in Latin American countries.
About Venevision International
Venevision International is an entertainment production and distribution unit of the Cisneros Group of Companies. Established more than 30 years ago, its activities are an integral part of the business development strategy designed by Gustavo Cisneros, Chairman and CEO of the Cisneros Group of Companies. Venevision International is a global distributor of television programming and is one of the largest independent producers of Spanish-language television programs in the world. Venevision International also distributes Spanish-language films for theater, pay-per-view, home video, paid and broadcast television in the United States, where it also does business through its pay TV 24 hour film channel VeneMovies, its own record labels Vene Music and Siente Music and markets “audio books” through its “Fonolibro” unit. The company also produces stage productions in Spanish at its own theater in Miami. It is also a pioneer in the area of “advertainment” (product integration) through its Synapsis International unit.About the Cisneros Group of Companies
The Cisneros Group of Companies (www.cisneros.com) is one of the largest privately held media, entertainment, telecommunications, technology, and consumer products organizations in the world. The Group owns, or holds interests in companies ranging from broadcast television networks and pay television services, to beverage businesses and supermarkets. Through its diverse businesses, the Cisneros Group of Companies delivers some of the top brands and the
highest quality services to the 550 million Spanish- and Portuguese-speaking consumers in the Americas and Europe. The Group has recently expanded its activities from Ibero-America to countries worldwide.”
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