T-shirts tout tackiness in Spanish and English
Tagged: MexicoPosted on: March 20th, 2007“The word is “naco,” and in the past it usually translated as “tacky,” “vulgar” or “cluelessly unfashionable.” Depending on who’s saying it, naco sometimes can carry uglier associations, as a furtive put-down of people with dark skin and second-grade educations who dwell in distant mountain villages and grim urban slums.
But in Mexico these days, naco pronounced NAH-ko is becoming chido “cool”, thanks in no small part to NaCo., a T-shirt and accessories company that has become one of the country’s hottest brand names by declaring that its hip to be declasse. After all, as the company’s directors point out, being naco isnt necessarily a matter of money, education or social position.”
Curation from Tomás
Filed Under: Style, Tomás' Picks, Your Money
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