Nielsen: 4.6% Increase in Ad Spend in 2006; Hispanic Rises 8.1%

Posted on: March 20th, 2007
Filed Under: [ Hispanic News ] [ Media ]
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“Nielsen Monitor-Plus reported Monday a 4.6 percent increase in advertising spending to $139.07 billion, compared to 2005. Most of the 17 media experienced growth, led by the Internet with a 35 percent gain to $6.7 billion, followed by a 9.1 percent gain in Spot TV in the top 100 markets to $25.6 billion. Also showing strong gains were Spanish-language national TV, up 8.1 percent to $2.9 billion, and outdoor, up 8.1 percent to $3.7 billion.”

Source: http://www.marketingymedios.com
Fuente Traducido: usando Google o Altavista/Babel Fish

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