Hispanic Broadband 2.0

“While a typical American household often exhibits various rungs on the tech-savvy ladder under one roof””Mom likes Yahoo, daughter lives on Facebook and Grandpa pecks away at a genealogy site””perhaps nowhere is the digital generation-gap more clear than in the U.S. Hispanic community.

Just 56 percent of the nearly 43 million U.S. Hispanics use the Internet at all, versus 71 percent of non-Hispanic whites, according to a report released last week by Pew Hispanic Center. A closer look at the audience reveals a growing gap between Hispanic immigrants and their American-bred offspring when it comes to Web usage. Among U.S.-born Latinos, 76 percent are online, compared to 43 percent for those born outside the U.S. The generational split becomes more clear the longer Latinos live in the U.S. and the more fluent they are in English. Eighty percent of second-generation Latinos are Web users; just a third of Latinos who speak only Spanish go online.”

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