‘Delicioso’: Heineken Premium Light Adds Hispanic Campaign

“In a delicious world, perfection is in the details. As imagined by a beer connoisseur in the new Heineken Premium Light spot targeting Latinos, the imported beer is created with scrupulous attention ”” from brewing to the filling of the bottles to being readied for distribution ”” and, naturally, all within a utopian world populated by beauties such as Mexican model Elsa Benitez and her friends.”

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