Theres a Tequila Sunrise in Your Future

“Considering its musical roots and popularity according to this Wikipedia entry, there are at least 66 songs about tequila, not including remakes of The Champs classic, it should be no surprise that tequila is the fastest-growing liquor in the country today. Nielsen Scantrack & LiquorTrack data says tequila sales grew 12.5% in 2006 — the largest of any alcoholic beverage and almost three times as much as spirit sales growth overall.

Tequila nation
Also unsurprising is tequilas popularity among Hispanics. The Food Marketing Institutes “Facts, Figures, & the Future” points out that the growth of the Hispanic population nationwide is fueling the growth in tequila sales. In Chicago, the Latino population was responsible for 17% of all tequila sold, while they accounted for 43.2% in Los Angeles. For what its worth, I can say Ive tried to do my part to boost the proportion of Caucasian sales of tequila.”

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