Language Key to Latinos Online – Spanish-language ads are not necessarily a mass medium for reaching Latinos.
Tagged: bilingual, Spanish-languagePosted on: March 15th, 2007“Whether Latinos use the Internet is closely related to whether they are bilingual, and to which language is dominant, according to a new study by the Pew Internet & American Life Project.
Among Latinos who are English-dominant, 78% use the Internet. Among bilingual Latinos, 76% use the Internet. Fewer than a third 32% of Spanish-dominant Hispanic adults are Internet users.”
Curation from Tomás
Filed Under: Technology, Top Stories
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