Hispanic Immediate Response + Image Ad Agency Strategic Marketing & Media to Take Over…

“Strategic Marketing & Media Corporation SMM, the fastest growing Hispanic immediate response image ad agency in the country, has been chosen by three retail automobile dealerships over competitor JCR Advertising to be responsible for creative, TV & radio production, media buying and complete implementation of their Spanish language immediate response campaigns. The clients are Nationwide Auction Systems largest car auctioneer in the country, Sunset Ford Westminster, CA franchise and Ford of Montebello. All three retail dealerships made an attempt to market to the Hispanic market through JCR but they could not generate the results needed.

Carlos E. Correa, co-founder and CEO, reaffirmed that the reason SMM was selected was “due to the proven results generated by our TV/radio campaigns”. Mr. Correa sighted a statement by a president of a major auto retailer that “nobody can make the phones ring like Carlos Correa”. He explained that “the reference was to a SMM campaign that generated 1,886 immediate response calls in one single week”.

According to Mr. Correa, the Hispanic market is only a lucrative market when key media campaign components are designed and strategically executed. Many attempts have been made in corporate America to sell products or services to the Hispanic population; however, few have had a full and long term success. He stated “As a Hispanic, I have a pulse on buying trends, cultural understanding, and how to effectively persuade my people”. In addition, “SMM ensures that clients can handle a very large volume of calls and hence we train the telemarketing centers and sales staff of each respective client so that each call can be fully optimized. Don’t confuse cilantro for parsley to be effective in this market — they may look the same but you will get a different result”. In short he said, “we create, we film, we buy, we train, we track calls, and we provide whatever is needed to grow our clients sales NOW in the Hispanic community”.”

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