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Posted on: March 15th, 2007
Filed Under: [ Hispanic News ] [ Latinas ] [ Marketing ]
Tags: advertising campaign
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“The Bravo Group recently promoted Verónica Vela from management supervisor to account director. Since joining the company in 1999, Vela has been a leader on the Wyeth account, a Bravo account since 1984.
She currently oversees work on nine Wyeth products. Vela was responsible for the launch of the first Hispanic market advertising campaign for the sleep aid Advil PM. She also, working in collaboration with Bravo Uno-a-Uno, introduced the Spanish language pages for the product website. Vela has worked on several cause and awareness accounts, including the Pfizer’s New York Hispanic Health Awareness program and the March of Dimes’ public service announcement campaign focused on folic acid to prevent birth defects.”
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