It isn’t New York, but San Antonio is a Madison Avenue in its own right - (of Hispanic Marketing)

“There is no Madison Square Garden or endless strip of high-dollar designer shops here, but San Antonio has become a Madison Avenue in its own right in the eyes of the advertising industry.

Thanks to locally produced ads targeting the Latino market for Budweiser, Burger King, Circuit City and a slew of other household names, the city has developed a reputation as the Madison Avenue of Hispanic marketing.”

Stumble it! | |