Hispanic PR Wire, Black PR Wire and U.S. Asian Wire Announce Strategic Newswire Alliance in Efforts to Enhance Multicultural Outreach Programs

“Hispanic PR Wire HPRW, Black PR Wire BPRW and U.S. Asian Wire USAW have formed a strategic marketing and multicultural news distribution alliance that will help marketers improve their reach to multicultural media audiences.

“Together, our wire services represent the growing reality of a new America that is diverse and fast changing,” said Manny Ruiz, CEO of Hispanic PR Wire. “These multicultural circuits give marketers affordable, high impact options that reach the nation’s three leading ethnic community media outlets.”

The move facilitates multicultural outreach efforts for clients seeking to augment their penetration of mainstream media as the scope and coverage of ethnic media expands. The alliance ensures that news will reach the specialized targeted media reached by USAW, HPRW, and BPRW effortlessly through the new Top 100, Top 300 and Top 500 Multicultural Circuits.

“This joint initiative will merge these leading minority markets with an unprecedented service at a reasonable and attainable price,” states Bernadette Morris, President/CEO of Black PR Wire. “Our combined forces will continue to brand our positioning power as leading distributors in the business.”

The importance of diversity and multicultural outreach efforts is underscored by explosive population growth, as nearly one-third of America’s population is of either Asian, Black or Hispanic origin. From 2000 to 2007, more than 17 million (over 84%) of the growth came from these 3 segments, and by 2012 their combined population will be more than 107 million.

” U.S. Asian Wire is extremely delighted and very proud to partner with Hispanic PR Wire and Black PR Wire,” affirmed Leslie Yngojo-Bowes, President, U.S. Asian Wire, Inc. “Our alliance, forged at a time when communication expansion efforts are crucial, combines our strengths in news distribution. We now offer three all-inclusive multicultural packages well-suited for our clients’ needs and budgets.”

The new service combines the top 100, 300 and 500 media outlets serviced by each newswire and forms 3 all-inclusive distribution circuits enabling users to reach an unprecedented number of Asian-American, Black and Hispanic print, broadcast, and online media.

1. Multicultural Media Top 100 – Ideal for companies just on the verge of exploring multicultural efforts. USAW, HPRW and BPRW each define their top 100 media, combining targeted distributions in this one multicultural circuit.

2. Multicultural Media Top 300 – For companies that are ready to expand and broaden their community outreach further. USAW, HPRW and BPRW each contribute their top 300 to this circuit delivering news to 900 Asian, Hispanic and Black media outlets nationwide.

3. Multicultural Media Top 500 – The most comprehensive distribution, reaching 1500 media outlets and organizations as USAW, HPRW and BPRW define their top 500 media, serving Asian, Hispanic and Black communities across the country.

Photo and company logo distribution services are available with all three circuits.
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