DIRECTV Names Euro RSCG Latino as Creative Agency for Spanish-Language Programming Platform

“IRECTV, Inc., the nation’s leading satellite television service provider, has named Euro RSCG Latino as the creative and media agency-of-record for its Spanish-language programming service. In this position, the New York-based firm will handle all marketing communications functions.

“This year, DIRECTV is changing the face of its Spanish-language programming platform and is excited to bring in a fresh, creative perspective to help develop a new relationship with and communicate new messages to our Spanish-language customers across the country,” said John De Armas, vice president, International, DIRECTV, Inc. “After reviewing a number of top U.S. Hispanic agencies, Euro RSCG Latino met our needs on all levels. They came to the table with a unique set of ideas that seamlessly execute DIRECTV’s new strategy and we are excited to be working together with their team.”

“We are proud to have DIRECTV as a client, and applaud the companys willingness to approach the U.S. Latino market in an innovative, truly integrated way,” said Gustavo Razzetti, CEO of Euro RSCG Latino. “We are eager to delve into Euros trademarked CBI Creative Business Ideas® process, a media-neutral approach that places primary emphasis on what is best for the brand.”

Recently proclaimed “Global Agency of the Year” by Advertising Age and “Advertising Network of the Year” by Campaign, Euro RSCG is the worlds fifth largest global agency, with 233 offices across the globe that specialize in advertising, branding, marketing, interactive, healthcare and public relations. Euro RSCG’s key clients include Ford Motor Co., Reckitt Benckiser, Danone Group, PSA Peugeot Citroí«n, Citigroup, Bayer, Schering-Plough Corp., LG Group, Carrefour, and Sanofi-Aventis.

DIRECTV offers the widest array of Spanish- and English-language programming available, at affordable prices. The service provides access to top programming from Mexico, Central and South America, Spain, Puerto Rico and Dominican Republic with more than 35 Spanish-language channelsa including sports, movies, music, news and educational networks and more that 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTV.com or call 1-866-363-1212.

a Includes English-language broadcast channels with alternate Spanish audio.”

Comments are closed.