PBS Buys Stake In New Spanish Cable Net - V-me

“PBS IS BUYING A MINORITY stake in V-me, a new Spanish-language digital cable network that launched Monday. The deal means that PBS content can be distributed as part of the networks four basic content areas: childrens programming, lifestyles, factual/documentary and movies. The new network reaches 28 million homes in 18 major markets, including New York, Miami, Los Angeles, and San Diego.

V-mes heavy emphasis on educational content makes the partnership an especially good fit, according to president Carmen Direnzo, who described the minority stake as “an extension of the PBS mission to use media to engage and educate as well as entertain.”"

Stumble it! | |