MPA: Hispanic Market Lucrative, If Understood

“A STUDY OF THE U.S. Hispanic market sponsored by the Magazine Publishers of America holds important findings for advertisers and marketers. Although the study is focused on magazines, it provides valuable information on geographic distribution, age, media use and attitudes toward advertising.

Why is the Hispanic population in general highly desirable for marketers? According to the report, from 2000 to 2006, the purchasing power of Hispanics/Latinos climbed more than 63% to $798 billion. The report also cited a prediction from the University of Georgias Selig Center for Economic Growth that “by 2011, it will top $1.2 trillion.”"

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