The A,B,Sí’s of Hispanic Marketing

“If they’re not on your marketing radar, chances are you’re already one step behind your competition. The U.S. Hispanic population is growing exponentially, and so is their purchasing power.

According to HispanTelligence, Hispanic spending power has skyrocketed to $700 billion and is projected to reach as much as $1 trillion by 2010. The latest U.S. Census Bureau figures estimate the total U.S. Hispanic population at 42.7 million, making them the largest minority group in the country. They’re also the fastest-growing group: From 2004 to 2005, the Hispanic population grew by 3.3 percent. By 2050, Hispanics are expected to reach 102.6 million and will constitute 24 percent of the nations total population.”

Stumble it! | |

Other posts that may interest you

Hispanic marketing enthusiasts can listen to new downloadable presentation, discussions about marketing to Hispanics online - Hispanic MPR

Bienvenido a Cincinnati Procter & Gamble Shifts Hispanic HQ

Inroads: Colleges To Offer Hispanic Marketing Degrees

Listen to podcast interview with Laura Hernandez, executive director, Multicultural Marketing, AT&T about marketing to Latinos - Hispanic MPR

Todo Chueco: Because I'm a Marketing Nerd....

Required Reading: Marketing to the Hispanic Market - Latin-Know: The Latino Marketing Report

Hispanic Marketing Goes to Universidad - The first Hispanic marketing programs crop up in the Midwest and online, speaking to a need in the workforce for multicultural marketers.

Sprint Nextel Recognized for Marketing to the Hispanic Market

Hispanic Online Best Practices : Integrated Hispanic Marketing and Operations

Century 21’s Betocasas.com Recognized for Interactive Marketing Excellence