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Posted on: March 6th, 2007
Filed Under: [ Hispanic News ] [ Marketing ]
Newsletter readers - Don't forget HispanicTIPS - Gracias, Tomás
“Chicken takeout chain El Pollo Loco is injecting some humor in its new TV campaign to broaden appeal to the growing Hispanic market.
In the spot, Lupe, a sweet-natured home nurse, begins to feed El Pollo Loco’s juicy flame-grilled chicken to a wheelchair-bound grandma. But Lupe is suddenly overcome by temptation and devours the delicious chicken as grandma agonizingly looks on. As the spot closes, grandma musters up her strength and reaches out to try and grab a taste of El Pollo Loco’s fresh flame-grilled chicken.”
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