Media Economics Group: top advertisers spend one third of multicultural budget on Hispanic magazine ads in 2006 – Hispanic MPR
Posted on: March 6th, 2007“The Media Economics group tracked 2,494 advertisers last year to discover they spent $693.0 million in 2006 to reach multicultural consumers via African American and Hispanic magazines. On average, these advertisers spent nearly two-thirds 64.8 percent or $449.2 million of their budgets on African American magazines with the balance 35.2 percent or $243.8 million on Hispanic magazine ads.”
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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