Country music urged to serenade Hispanics

“If Music Row and country radio hope to woo a growing block of potential Hispanic listeners to country music, the first thing they need to learn is how to say “howdy” in Spanish.

That was the basic conclusion that came out of a six-month study of Hispanic attitudes toward country music undertaken by Edison Media Research in Somerville, N.J., and presented Thursday at the ongoing Country Radio Seminar convention being held in Nashville this week.”

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