Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ]
Tags: Hollywood, Spanish-language, telefutura, Telemundo
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“With one day to go before the end of the 2007 February Sweep period, the TeleFutura Network has delivered its best primetime February sweep results ever in the history of the network among key Hispanic viewers – Households 415,000, Adults 18-34 288,000 and 18-49 477,000. TeleFutura was America’s #2 Spanish-language network in Primetime beating Telemundo among Adults 18-34. While TeleFutura increased viewership by impressive double-digit margins, Telemundo recorded significant declines.
“TeleFutura continues to enjoy the success of our counter programming strategy,” said Bert Medina, Senior Vice President and Operating Manager. “Our powerful Primetime lineup of game shows, Hollywood blockbuster movies, and original dramatic productions has propelled the network into the solid #2 ranking among Spanish-language networks for young Hispanic Adults, and is poised to overtake the competition among Adults 18-49, as well.”
Programming Highlights:
* “Que Dice la Gente” delivered its highest February sweep ever among Hispanic Men 18-34 and Hispanic Men 18-49.
* “Que Dice la Gente” outdelivered Telemundo’s M-F/7-8pm (Viuda de Blanco) for the sweep among Hispanic Adults 18-34 (+32%), Men 18-34 (+72%) and Men 18-49 (+13%).
* “Cine de las Estrellas” delivered its highest February sweep ever among Total Hispanic Viewers, Adults 18-34, Men 18-34, Adults 18-49 and Men 18-49.
* Hispanic Men prefer “Asi Es La Vida” to Telemundo’s “Decisiones” M-F/10pm. “Asi Es La Vida” outdelivered “Decisiones” by +25% (170,000 vs. 136,000) among Men 18-34 and by +7% (246,000 vs. 230,000) among Men 18-49.
* “Asi Es La Vida” produced strong year to year February sweeps growth for TeleFutura’s M-F 10-11pm time period among key Hispanic audiences, increasing among Adults 18-34 and among Men 18-34.
* TeleFutura’s “FÚtbol Liga Mexicana” delivered its highest February sweep audiences ever among Total Hispanic Viewers, Hispanic Adults and Men 18-34 and Hispanic Adults and Men 18-49.
* “Solo Boxeo” delivered its highest sweep ever among key Hispanic Men 18-49 (227,000).
* TeleFutura’s weekend primetime movies, “Cine de las Estrellas” Sat-Sun 7-11pm, reached its highest sweep deliveries ever this February among Hispanic Men 18-34 and 18-49, as well as its highest February sweep ever among Hispanic Adults 18-34 and 18-49.
* Airing head-to-head Primetime movies on Sundays 9-11pm, TeleFutura outdelivered Telemundo by huge margins among Hispanic Adults 18-34 (+34%), Men 18-34 (+67%), Adults 18-49 (+41%), Men 18-49 (+76%).Locally, TeleFutura stations enjoyed equally impressive February sweep results.
* In the major markets of Los Angeles and Chicago, TeleFutura had the #2 Spanish-language stations among Hispanic Adults 18-34 and 18-49 in both Primetime and Total Day
* TeleFutura stations experienced significant Primetime and Total Day audience increases among Hispanic Adults 18-49 versus year ago in Los Angeles (+32% & +7%), New York (+53% & +25%), and Chicago (+33% & +7%).
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