SeeSaw Networks Expands Advertiser Reach Among Hispanic Consumers With Border Billboard

“SeeSaw Networks, the leading out-of-home digital media company, today announced Border Billboard has joined SeeSaw’s rapidly growing list of digital-signage network affiliates. Border Billboard is a multimedia outdoor advertising company that operates 50-foot LED video billboards that incorporate full-motion video and text messaging capabilities that sit along the border between the U.S. and Mexico. The San Diego/Tijuana border is considered the busiest in the world with 175,000 people crossing daily and nearly 64 million annually.

Hispanics, the nations largest and fastest-growing ethnic group, will compose about 8.5 percent of the nations total consumer market, purchasing everything from consumer electronics to financial services to packaged goods. It is estimated that 1.6 million Mexican nationals cross the border and spend $3 billion annually on American goods.

The addition of these venues extends SeeSaw’s reach among the Hispanic audience. “Combined with SeeSaw’s other venues in markets that index high among Hispanics, advertisers have the opportunity to reach a significant segment of the billion-dollar U.S./Hispanic market,” said Peter Bowen, chief executive officer of SeeSaw Networks. “The size and unique location of these digital billboards engage a highly sought after audience who have tremendous buying power.”

Thousands of drivers and passengers waiting to cross the border are entertained by the larger-than-life LED video boards with 1 billion colors, two ticker displays and a 140-degree horizontal viewing angle, for an average of two hours. The billboards’ advertisements incorporate video, audio and text messaging, allowing people to respond to ads via their cell phones and communicate with each other. For example, two cars full of friends coming back from a fun-filled weekend in Tijuana, separated by hundreds of cars, can send a text message to the billboard telling them to meet at the McDonald’s across the border.

“There are few opportunities to capture such a vast influential consumer group,” said Jennifer Stefano, chief executive officer of Border Billboard. “By joining SeeSaw’s network, we can offer national advertisers an easier and smarter way to reach a highly targeted demographic group of people with full-motion video and audio, while they wait.”

SeeSaw will continue to add affiliates to its network in order to broaden its reach among select demographic groups and geographical areas, giving advertisers an ever increasing opportunity to reach people where they are. SeeSaw strives to reach 100 million weekly impressions.”

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