Hispanic radio and TV ad revenues to reach $5.5 billion by 2010, says Kagan Research

“Hispanic advertising growth is expected to outpace that of the general market, reaching $5.5 billion in gross advertising revenue by 2010, according to a study by Kagan Research on the economics of Hispanic radio and television. Kagan forecasts bigger revenue growth curves for cable nets in the next several years, with projected growth of 32 percent from 2002 to 2010, versus 12.5 percent for broadcast networks.”

Stumble it! | |