Filed Under: [ Business ] [ Hispanic News ] [ Press Releases ]
Tags: advertising campaign, beer, family, parents, population, Spanish-language
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“Anheuser-Busch has been chosen by Hispanic Magazine for its “Corporate 100″ list of companies that offer the best opportunities for Latinos and for support of the Latino community. Anheuser-Busch is the only brewer to receive the honor.
“We have partnered with the Latino community for more than 100 years as part of our corporate tradition to give back to the communities in which we work. This is not only good for business, it is the right thing to do,” said Henry Dominguez, vice president, Latino Marketing, Anheuser-Busch. “In turn, the community has supported us in many ways, including making Bud Light and Budweiser the best-selling beers among Latinos.”
The magazine researched approximately 400 businesses across the United States to create the 2007 list, which appears in its February issue. Criteria for selection included support of Latino organizations, increasing opportunities through diversity supplier programs, and promoting Latinos within company ranks and to positions on boards.
Anheuser-Buschs involvement in the Latino community dates back more than a century and focuses on enriching peoples lives by supporting values important to Latinos, such as education, leadership development, economic empowerment, public advocacy, and arts and culture. The company has a rich history of support that includes approximately 400 community-based, local and national Latino organizations with contributions totaling more than $50 million during the past two decades.
For example, the company is recognized as the largest corporate contributor to the Hispanic Scholarship Fund in its 30 years of existence, as Anheuser-Busch and its wholesalers have helped raise more than $22 million and award more than 18,000 college scholarships through the HSF.
Anheuser-Busch also encourages the responsible consumption of its products among all segments of the adult population. The company and its wholesalers have invested more than $580 million since 1982 in more than two dozen community-based programs and national advertising campaigns to promote responsibility and discourage alcohol abuse, including underage drinking and drunk driving. This includes Spanish-language responsibility TV spots and “We ID” material that offers training to retailers. Anheuser-Busch also supplies parents with Family Talk About Drinking Entre Familias in Spanish material that help them talk with their teens about underage drinking and respecting the law.”
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