Survey Leader to Report on Cracks in U.S. Hispanic Market

“The U.S. Hispanic population today is fragmented by sharp differences in age, income, education, geography, immigration status, religion and other influences. That is the message Roberto Suro, author of the National Survey of Latinos, will deliver to marketers and advertisers at a March 12-14 conference in Miami.

At the 5th Annual Innovations in Hispanic Marketing Conference, Suro will discuss the Humpty Dumpty Moment, a tipping point that suggests the end of generic marketing approaches to increasingly diverse U.S. Hispanic audiences. He will also discuss how he sees this change resolving itself in the short- and mid-term future.

As director of the Pew Hispanic Center, Suro compiles reports on U.S. Hispanic demographics, economics, education and identity. Born in the U.S. of parents from Puerto Rico and Ecuador, Suro has more than 25 years of experience researching and writing about Latinos, most recently for The Washington Post.

Other conference speakers representing leading companies such as Hewlett Packard, Southwest Airlines, Barrio 305 and Todobebé, will discuss how they are increasing market share and deepening brand loyalty among Hispanic consumers.

Being organized by Miami-based MFM Group Inc., the conference is open to company and ad agency professionals responsible for Hispanic or multicultural marketing, interactive marketing, communications, consumer research, branding and advertising, media planning, business development and merchandising.

Full details and registration information can be obtained at www.trademeetings.com or by calling 866-636-7350. “

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