Wi-Fi TV Numero Uno for Hispanic TV on the Internet in United States

“The sensation of Internet TV has hit the broad and diversified U.S. Hispanic market, and Wi-Fi TV PINKSHEETS: WTVI has taken a “dramatic #1, numero uno, market position for Hispanic Internet TV,” according to Wi-Fi TV Inc. Chairman Alex Kanakaris.

“In the early race to lead the convergence of TV and the Internet for the Hispanic market, only Wi-Fi TV offers 60 live global Spanish language TV stations, live chat that is specific to each program, free calls, breaking news with Spanish language news stories, and both English and Spanish language programming for Music, Religion, Politics, News, Movies and more,” Kanakaris stated.

“With the launch of the new Wi-Fi TV platform on February 19, only Wi-Fi TV will offer targeted video ad space that goes directly to the Hispanic Internet TV market in the United States with all of the interactive features that Wi-Fi TV has brought to TV on the Internet,” he concluded.

Demographics and Growth of Hispanic Internet Usage in United States

According to a report from 2006, the Hispanic youth market is one of the toughest of all consumer demographic groups to understand. Hispanic people in the US share a common language but come from many different countries. Some are first-generation immigrants, others are the children of immigrants and still others have grandparents or great-grandparents who were born in the US.

“This is why Wi-Fi TV is so special to the Hispanic marketplace. We offer a Spanish language section at www.wi-fitvespanol.com. We also offer individual pages for dozens of countries that speak a form of the Spanish language,” stated Kanakaris

According to the survey, some users speak only Spanish; others dont know the language. Still others use Spanish in some environments, English in others, or a mixture of the two. Many Hispanic youth live in two worlds: one dominated by the culture and traditions of their family history, and the other full with iPods, MySpaces, mobile phones and hip-hop music of the general US youth culture.

“Wi-Fi TV spans the spectrum of English and Spanish, mobile content and traditional content, with one Social Internet TV â„¢ environment,” stated Kanakaris.

There were 15.7 million Hispanic Internet users in the US in 2005, according to eMarketer, 16.7 million in 2006 and the number is expected to reach nearly 21 million by 2010.

In addition, the US Hispanic population is young, particularly online. In 2005, there were 9.1 million estimated Hispanic Internet users under the age of 35 and this estimate will rise to 12.1 million in 2010, according to research company eMarketer. The Hispanic youth explosion will continue and by 2010, one-third of all Hispanic people in the US will be under 18.

Going back to mid-1995, The U.S. Hispanic population was already adopting broadband at home. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy commissioned by America Online and conducted by Roper Public Affairs, half of online Hispanics use high-speed connections at home by that time.

14 percent of Hispanic online consumers connected their home to the Internet, compared to seven percent of the general online population. The average time spent surfing at home is higher among Hispanics, averaging 9.2 online hours per week, compared with an average 8.5 hours by the general population. There are more children under 18 in Hispanic households. Forty-seven percent of online Hispanics have children, versus 37 percent of the general online population.

Hispanic parents view the Internet as a means of advancement for their children. “They see it as an empowerment tool,” said Mark Lopez, publisher of AOL Latino. “For their children to find better information and to get better educated.”

Many Hispanics view the Internet as an opportunity to research and buy products and services. Sixty-three percent use the Web to research brands, 70 percent say its the best source for price comparison.

Many in the online Hispanic community use the Internet to find relevant information. Sixty-four percent of online Hispanics look online for local entertainment information. Health-related issues are an easy look-up for 61 percent of the group, and as many as 71 percent of online Hispanics find driving directions and maps online.”

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