DePaul Plans Seminar on Hispanic Youth Marketing

“Marketing professionals looking to reach Hispanic youth will soon have the opportunity to learn more about the fast growing demographic during a seminar in Chicago. DePaul University’s Kellstadt Marketing Center and Multicultural Marketing Program is sponsoring a seminar called the “Impact of Hispanic Youth” on March 2.

With a quarter of U.S. teens of Hispanic descent, “companies can no longer afford to look at the Hispanic market as a homogeneous group,” said marketing professor and director of the Multicultural Marketing Program Steve Kelly in a release.”

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