3rd Annual Hispanic Best Spots Entry Period Extended to February 16, 2007

“Adweek’s Marketing y Medios has extended the deadline for its 3rd Annual Hispanic Best Spots, which honor the best television commercials of 2006 targeting U.S. Hispanic consumers, an extra two weeks””until 5 p.m., February 16, 2007. This will help accommodate continued interest among top Hispanic advertising agencies.

“We’ve had a number of requests to extend the deadline from agencies that are still working on their entries,” said Nancy Sobel, managing director of Adweek’s Best Spots. “We are extending the deadline to accommodate as many entries as possible.”

Both Spanish- and English-language TV commercial targeting Hispanic consumers are eligible. Spots must have aired in the U.S. for the first time between January 1, 2006, and December 31, 2006.

After viewing the entries, a Best TV Campaign of the Year may be selected. All spots submitted as part of a campaign will automatically be considered as individual spots as well. Pro bono work will also be accepted and will be judged in a separate category.

Entries must be submitted on either a DVD (preferred format) or 3/4” video, with all submissions per agency on ONE DVD or reel. A sequence list of spots must be included. Contest fees are $90 per spot. To download an entry form and/or for more entry details, visit www.marketingymedios.com or contact nsobel@adweek.com.

Winners will be showcased at the 3rd Annual Voz Latina Hispanic Marketing Conference on April 26, 2007, at the Hotel InterContinental in Miami. Voz Latina is hosted by Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards.

The 2005 Hispanic Best Spots drew more than 200 entries from 45 companies. Last year la comunidad had the Best Hispanic TV Campaign for Virgin Mobile spots “No Seas Normal,” “Gym,” “Convertible Car,” and “Office.” The Best Pro Bono spot went to Dieste Harmel & Partners in Dallas for the ED Bosques Clinic for Eating Disorders spot “Reality.”

Additional companies honored in the 2005 competition included: Bromley Communication, San Antonio (Continental Airlines); CreativeOndemanD, Coral Gables, Fla. (Volkswagen); Conill (Latinbeat Film Festival and Toyota); del Rivero Messianu DDB, Coral Gables, Fla. (Bud Light and McDonald’s); Dieste Harmel & Partners, Dallas (Nationwide Insurance); Grupo Gallegos, Long Beach, Calif. (Comcast and Energizer); JWT Puerto Rico, San Juan (RagÚ); la comunidad, Miami (Subway); Lápiz, Chicago (Kellogg’s); LatinWorks, Austin, Tex. (ESPN Deportes); Vidal Partnership, New York (Nissan North America); and Zubi Advertising, Coral Gables, Fla. (Mercury Milan).

To download an entry form and/or for more entry details, visit www.marketingymedios.com. Questions about the competition can be directed to Nancy Sobel at nsobel@adweek.com or 646-654-5218.

Adweek’s Marketing y Medios is an English-language special report, appearing monthly in Adweek, Brandweek and Mediaweek magazines, that explores the unique challenges encountered by marketers and media serving the Hispanic population. Since launching in print and online in September 2004, the publication has inaugurated benchmark awards and events, including Hispanic Agency of the Year, Hispanic Marketers of the Year, Voz Latina: Marketing to Hispanics and Hispanic Retail 360. Marketing y Medios was a 2005 Best Start-Up Publication finalist and is a 2006 Best Department finalist in American Business Media’s Jesse H. Neal National Journalism Award Competition”

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