Mexico’s Televisa to lure viewers with lottery
Tagged: Mexico, televisaPosted on: February 7th, 2007“The actor, a stocky man in a tropical shirt, shows off the fancy boat, luxury mansion, and snazzy sports car he got with the help of his lucky five-leaf clover.
Meet flashy Tomas Varo, a recurring character starring in Mexican broadcasters Televisa ad campaign for a new lottery business linked to its TV shows that it hopes will lure millions of viewers to games by offering cash and other prizes.
The company has not specified the size of the cash awards or the specific types of prizes.”
Curation from Tomás
Filed Under: 1. Hispanic News, International, Media
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