Mexico’s Televisa to lure viewers with lottery

Posted on: February 7th, 2007
Filed Under: [ Hispanic News ] [ Media ] [ Non-US News ]
Tags: ,
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“The actor, a stocky man in a tropical shirt, shows off the fancy boat, luxury mansion, and snazzy sports car he got with the help of his lucky five-leaf clover.

Meet flashy Tomas Varo, a recurring character starring in Mexican broadcasters Televisa ad campaign for a new lottery business linked to its TV shows that it hopes will lure millions of viewers to games by offering cash and other prizes.

The company has not specified the size of the cash awards or the specific types of prizes.”

Source: http://today.reuters.com
Fuente Traducido: usando Google o Altavista/Babel Fish

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