New York Life Kicks Off Latest Hispanic Community Initiative in South Florida

“New York Life Insurance Company is planning to announce its most recent campaign in South Florida focusing on the Hispanic community. The initiative, which will involve a local advertising campaign, community events and sponsorships, will focus on raising awareness about the need for life insurance and financial planning for individuals, families, and business owners. The campaign also includes an expanded recruiting component designed to attract high-potential Hispanic and bilingual agents that will build upon the Companys successful South Florida operation and presence in the Hispanic community. When: The Company is kicking of the initiative with an event for business and community leaders on Tuesday, February 6, 2007, at 6pm. The event is open to the media. Where: JW Marriott Miami, 1109 Brickell Ave., Salon A&B Why: New York Life Insurance Company, a Fortune 100 company founded in 1845 and the largest mutual life insurance company in the United States, is kicking off a new Hispanic community initiative in South Florida.”

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