New York Approves Casa Latino Real Estate Franchise

“Casa Latino Franchise Corporation, a Connecticut based real estate franchise system with new locations in Charlotte, NC, Las Vegas, NV, St. George, UT, and Phoenix, AZ has received approval of its franchise system in New York.

The company will immediately seek qualified single and multi-unit franchisees throughout the state of New York.

The company began operations two years ago as a single location real estate agency in Connecticut. By early 2006 the company decided to expand the brand and proprietary system through franchising.

Casa Latino has awarded one franchise every 10 days since they started franchising in November, 2006.

Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and “mucho mas” to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which enhances a broker’s ability to recruit agents. The low entry fee and an exceptionally low royalty fee structure make Casa Latino an extremely attractive opportunity.

Company CEO Robb Heering said that “With few exceptions, the existing national real estate brands have failed miserably to adequately service the Latino community in their quest to attain the dream of home ownership. In my twenty one years working in the real estate industry I can tell you that America’s Latino population has been both ignored by some and preyed upon by many, this is true in both the real estate and mortgage industries. It’s a sad fact that can’t be debated. One of our long term goals is to increase the size of the Latino middle class by leveling the playing field, educating Latino’s relative to home ownership and mortgage financing, and working hard with our Latino neighbors to turn their dreams into realities. Our entry into the New York market is certainly warranted.”"

• The purchasing power of Hispanics is growing at a rate nearly 3 times as fast as that of the general population in Arizona and nationwide, said an Arizona State University business expert who has studied the market for 14 years.
• Latino population growth adds to House seats – 6 states expected to gain congressional slots due to surge in Hispanic numbers
• Latinos make up a combined 77% of the population growth in the eleven states projected to lose a House seat – would have fared worse had Latinos not moved there in record numbers
• After the 2010 Census, new Members of Congress in states like Georgia and South Carolina as well as Arizona and Texas will owe their positions, in part, to the expanding Latino population.
• ASU, ALRE release major study on Arizona’s Latino population – (direct link to report & powerpoint)
• Hispanic population growing in Eau Claire, Wisconsin
• Like California’s 30 years ago, Oregon’s growing Latino population is reaching a tipping point: A critical mass of Latino professionals is starting to organize and influence state and local politics. – dubbed Latino Agenda for Action
• Global Hispanic Real Estate Firm, Casa Latino, Executes National Franchise Development Deal for U.S. Expansion
• The Economic Benefits of Immigration to Louisiana
• Hispanic culture becomes part of Western North Carolina landscape
• Country of Origin Profiles: Browse detailed demographic and economic profiles of Hispanics in the United States by their countries of origin.
• Hispanics Increasingly Leaving Established U.S. Gateway Communities – new research by the University of New Hampshire
• Eros Triumphs…At Least in Some Places, Mapping Natural Population Increases – The article maps the geography of natural population increase in the United States by county and type of area and assesses the social factors that contribute to these data. Morrill also considers the roles of migration, immigration and the “culture wars” in population shifts.
• The number of students in ESOL programs is on the rise in the United States, with huge growth in Georgia in particular. The state’s student population of English language learners has grown more than 200% between 1995 and 2005
• Las Vegas figures prominently in Hispanics’ growing clout – CNN and a federal agency director looked west for input on a burgeoning segment of U.S. population
• The share of the U.S. population composed of immigrants dropped slightly in 2008, reversing a 40-year trend that helped fuel the nation’s explosive growth and diversity.
• Recession Hits Immigrants Hard – Survey Shows First Decline in Foreign-Born U.S. Residents in Nearly 40 Years
• Latinos not as “alien” as nativists want to believe
• As Colorado’s Hispanic population grows in size and clout, so do the diversity and earning power of Hispanic-owned businesses in the state. – Those firms will be on display during the annual convention of the U.S. Hispanic Chamber of Commerce in Denver last week.
• The University of Nevada, Reno Latino Research Center and the Progressive Leadership Alliance of Nevada are hosting a lecture about how the growth of the Hispanic population will affect the nation. – The lecture by Juan Andrade Jr. is at 6 p.m. Oct. 5 in the William Raggio Building, Room 2030.