PezGrandes Spanish-Language, Online Apartment Locator Now Available to Hispanic Renters on Univision.com

Posted on: February 6th, 2007
Filed Under: [ Hispanic News ] [ Internet ] [ Press Releases ]
Tags: bilingual, family, Spanish-language, Univision
Knowledge is Power!

“PezGrande.com, a full service online, Spanish-language apartment locator, has entered into a one-year sponsorship agreement with Univision Online, Inc., the interactive division of Univision Communications Inc. NYSE:UVN, the premier Spanish-language media company in the United States. Under the agreement, PezGrande.com will make its state-of-the-art services broadly available to the Hispanic community through prominent placement in the “Servicios” section of Univision.com. The agreement reflects the company’s strategy to improve services to the rapidly growing Hispanic community and bridge the language gap between Latinos and non-Spanish speaking landlords.

“We consider this agreement with Univision Online to be a major part of our strategy to extend improved bilingual services to Hispanic households across the nation,” said Russ Coleman, Director of Operations for PezGrande.com. “This exposure will make our services available to the largest Spanish-language audience online and will provide innovative tools to Latino renters that need to connect with landlords and apartment owners.”

”Univision.com is committed to bring online Hispanics the best and most extensive services available. We are pleased to enter into this agreement and to connect millions of Hispanics to yet another essential tool,” said Javier Saralegui, President, Univision Online.

Univision.com is the most-visited Spanish-language website in the nation, reaching over 10 million unique browsers per month. PezGrande.com is a one-stop, innovative online resource that connects Hispanic renters with apartment communities in 48 states and provides a multitude of FREE tools such as email, a directory of contractors and service providers, moving tips and an advanced communications interface that translates messages and enables Latinos to effortlessly communicate with non-Spanish speaking landlords. PezGrande.com’s online locator offers substantial benefits to landlords who want to reach the growing segment of Latino households that are a major force in the renter market. The website enables owners/landlords to market their apartments to communities in Spanish 24 hours a day, seven days a week. PezGrande.com also enables renters to communicate with landlords in Spanish through an interface which allows them to request apartment repairs online and in-language. PezGrande.com also offers landlords a host of marketing materials and the support of a bilingual call center for a subscription fee.

“Resources like PezGrande.com raise the bar on service to the Latino community and go a long way to bridge the language gap between non-Spanish speaking owners and Hispanic households seeking apartments,” said Moe Vela, a partner in PezGrande.com, and a one-time multi-family housing executive and former executive director of the National Association of Hispanic Real Estate Professionals.

Between 1995 and 2005, the number of Hispanic renter-occupied households increased by nearly 1.2 million or 25 percent. Forty-eight of the 50 states registered gains in Hispanic renter-occupied homes.1

PezGrande.com is a privately owned company with headquarters in Louisville, Kentucky. The company currently has a subscriber network of 225,000 apartment units in major markets like Los Angeles, Dallas, Austin, Houston, Phoenix, Orlando, Jacksonville, among others. For more information about PezGrande.com, go to www.pezgrande.com.”