Miller to launch Mexican-style beer, court Hispanics

“Se habla Miller? Miller Brewing Co. is hoping Hispanics speak its name next month when the company introduces a beer flavored with lime and salt.

Miller Chill, modeled after a popular style of Mexican beer called a “chelada,” will be test marketed throughout Florida, Texas, Arizona, New Mexico and San Diego, said Pete Marino, a spokesman for the Milwaukee-based brewer. The company hopes to eventually expand the line nationwide, he said.”

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