Reflections on Rumbo

“The saddest words of tongue or pen, so the poet Whittier claimed, are these: It might have been. But for entrepreneurs, theres another, equally pithy, collection of short words that are sadder still: We were ahead of our time.

Thats the not-altogether-rueful conclusion that Edward Schumacher Matos has come to as he ponders his experience with Rumbo, a newspaper start-up that at every stage of its development seemed to do exactly the right thing, often the seemingly brilliant thing — only to be forced to retrench again and again.”

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