Toyota’s Tundra marketing/sales targeting Hispanics

“Key among those customers are Hispanics. Toyota wants to sell as many as 40,000 Tundras to Hispanic consumers ”” about 20 percent of the 200,000 it expects to sell this year.

“Our Hispanic campaign is critical to the success of this truck,” McCullough said. “If we don’t get the Hispanic market to respond, we wont achieve our goals.”

For the first time in the company’s history, Toyota has developed a Spanish brochure for a specific product.”

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