REVShare names Greg Richardson as Director, Latino Business Development; Hispanic Marketing Expert Joins America’s Largest CPA Television Advertising Network

“Greg Richardson has joined REVShare, television’s largest Cost per Action CPA advertising network, as Director of Latino Business Development. He will become the newest member of REVShare’s National Ad Sales Team specializing in outreach to Latino markets by providing Latino Ad Agencies with REVShare’s cutting edge technology.

REVShare’s technology provides agencies unprecedented ease, efficiency and savings in booking schedules on over 1200 television properties via its established network. The media management model provides broad outreach to local markets, cable, and syndicated channels with one easy order; AND ensures that advertisers only pay for results. REVShare’s model is a pay for performance model for television, as Google’s model is for the Internet, where advertisers pay on an actual consumer response basis.

“REVShare’s automated technology which promotes efficient local outreach within a pay for response model is the perfect venue for reaching out to Latinos,” Richardson comments. “Consumer Packaged Goods sales in Latin America, for example, occur most often in mom-and-pop corner markets where product variety and distribution are limited. Of Latinos in the US more than 50% of Latinos / Hispanics are not US-born, thus often lack experience with many of the established brands. I’m very pleased to have the opportunity to introduce this model to Latino Agencies.”

Richardson’s US-Latino market experience began with internships at TNT Latin America and The Carter Presidential Center’s Latin American and Caribbean Program. He later served in two diplomatic missions: Conducting analyses of US markets for The Argentinean Consulate in Atlanta and for the U.S. Consulate in Guadalajara, with the onset of NAFTA.

Upon returning to the U.S., Richardson managed Latino Business Development for two prominent service organizations and followed with many years in television advertising copy testing where he derived calibration and forecasting models for advertising measurement systems.

“Greg’s unique background fits well in being able to effectively communicate REVShare’s consumer response media optimization methodology. REVShare’s ability to aggregate and deliver media from thousands of local market television properties is particularly relevant for established brands to be fully introduced to Latino consumers,” said Joseph Gray, CEO, REVShare.

Richardson speaks fluent Spanish and holds a Master’s degree in Sociology from Georgia State University and a BA in Broadcast Journalism. Richardson can be reached at (800) 819-9945 ext. 495. “

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