Hispanic Marketing Goes to Universidad - The first Hispanic marketing programs crop up in the Midwest and online, speaking to a need in the workforce for multicultural marketers.

Posted on: February 1st, 2007
Filed Under: [ Marketing ] [ Tomás' Picks ] [ Higher Education ]
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“In any language marketing means understanding your customer. For multicultural marketers, this is often a difficult and complex learning process. Fortunately for the students at DePaul University, they have the chance to be taught. This winter, DePaul announced that it would become the first university in the Midwest to offer an undergraduate major in Multicultural Marketing: Hispanic Marketing, in the fall of 2007. DePauls program answers a call in marketing for a better understanding of the fastest growing ethnic population in America. The program promises to lead to an increased interest in Hispanic marketing in higher education, and to increased effort in marketing to the Hispanic population.”

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