American Airlines, Inc. :: Booking In Espanol is Easy at AA.com

“American Airlines NYSE: AMR announced today the launch of new country-specific Spanish- language portals on AA.com/espanol to better serve customers in Latin America and the U.S. The new portals of AA.com offer a new Spanish-language booking tool and country-specific offers and news.

“The new Spanish-language Web sites provide our Spanish-speaking customers an easy and convenient way to book travel,” said Peter Dolara, Americans Senior Vice President for Miami, the Caribbean and Latin America. “By offering country-specific portals, we will be able to share with our customers more relevant offers and content along with great fares.”

Customers who go to http://www.aa.com/espanol will be asked to select their country of residence and will be redirected to their country specific portal, including:

Argentina
Bolivia
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Peru
Uruguay
USA
Venezuela

According to a survey conducted by Encuesta in 2006 that tracked airline travel for U.S. Hispanics, American Airlines, a founding member of the global oneworldR Alliance, is the top airline of choice by Latinos in the U.S. The survey also showed a tremendous growth in online bookings by Hispanics domestically, with a seven-fold jump since 2002.

The espanol portals provide numerous ways to conveniently search for and book low fares, select seats, check AAdvantage miles balance, and get relevant news and offers. Customers who purchase tickets on AA.com/espanol do not pay an online booking fee and earn AAdvantage bonus miles for each ticket purchased when booking flights. In addition, customers residing in Latin America can easily sign up for Direct Contact, an AA.com/espanol e-mail newsletter.

“We are placing great emphasis on enabling our customers to experience AA.com in a language that they prefer and making our online experience more user-friendly for our global audiences,” said Rob Friedman, Americans Managing Director of AA.com. “With the introduction of Spanish-language booking capabilities, we are better serving the needs of the important U.S. Hispanic population and our customers throughout the Spanish-speaking countries in Latin America and making it easier than ever to travel on American.”

AA.com is the single largest distribution outlet for American and American Eagle, averaging more than 1.2 million unique visitors per day. American Airlines is Latin Americas premier airline, offering more flights to more destinations there than any other carrier.

To book now en espanol, log on to www.aa.com/espanol . “

Stumble it! | |