Eyeing Hispanic Market, Palomita Line Seeks to Build on Nostalgia

Posted on: January 31st, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Style ]
Knowledge is Power!

“If music is the universal language, nostalgia may be the universal sentiment.

With the February launch of the T-shirt line Palomita, Molly Robbins, president of LicenZing, based in San Rafael, Calif., trusts that Latin youths are not immune. She’s secured the licensing rights to several iconic Mexican brand and television character trademarks to stylize them in junior and girls’ tops and sleepwear. “

Source: http://www.wwd.com/
Fuente Traducido: usando Google o Altavista/Babel Fish

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