Eyeing Hispanic Market, Palomita Line Seeks to Build on Nostalgia
Posted on: January 31st, 2007“If music is the universal language, nostalgia may be the universal sentiment.
With the February launch of the T-shirt line Palomita, Molly Robbins, president of LicenZing, based in San Rafael, Calif., trusts that Latin youths are not immune. She’s secured the licensing rights to several iconic Mexican brand and television character trademarks to stylize them in junior and girls’ tops and sleepwear. “
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Style
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