SiboneyUSA :: got milk? Launches New Hispanic Advertising & PR Campaign

“Hispanic moms nationwide are learning more about the importance of making good beverage choices for their children and families largely due to the Milk Processor Education Programs latest campaign. New television advertising, created by SiboneyUSA, targeting the Hispanic audience, was launched earlier this month.

The campaign was created to communicate to Hispanics the importance of drinking 3 glasses of low-fat milk a day. The advertising features two 30 second executions and utilizes Hispanic talent to encourage moms to give their kids 3 glasses of low-fat milk per day. The commercials emphasize that low- fat milk is equal in nutritional value to whole milk and has been shown to help kids grow healthy, strong, and in shape as well as provide nine essential vitamins and minerals including calcium, protein, potassium, phosphorous, and vitamins A, B12, and D. Titled “Flamenco” and “Superhero”, these ads touch on the value system of Hispanic households and the aspirations of their children. The ads will air in spot markets on Univision, Telefutura, Telemundo, Azteca, and be seen year-round.

In support of the television advertising, MilkPEP also launched a PSA featuring Dr. Aliza Lifshitz, touting the importance of making good beverage choices, as well as the latest Hispanic got milk? milk mustache celebrity. As a role model for Hispanic moms, TV personality and anchor of Telemundos “Al Rojo Vivo,” Maria Celeste Arraras, is featured in a print ad, scheduled to run in key Hispanic national womens titles, echoing how important it is to give your kids 3 glasses of low-fat milk daily. Dr. Aliza, the nationally known and trusted Latina MD continues her partnership with the Milk Processor Education Progam for a third year in an effort to remind moms to serve their kids milk. The 2424leche.com website has been re-vamped to include essential information for Hispanics on the importance of wisely selecting the beverages they consume.

The Milk Processor Education Program Milk PEP, Washington, D.C., is funded by the nations milk processors, who are committed to increasing fluid milk consumption. The Milk PEP Board runs the national Milk Mustache “got milk?” Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.thinkaboutyourdrink.com/. The tagline “got milk?”R was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

SIBONEYUSA is an award-winning, minority-owned full-service Integrated Hispanic communications agency, our agency serves key blue chip clients including Colgate Palmolive, MilkPEP, Sedanos Supermarkets and Blue Cross and Blue Shield of Florida, among others, with offices in New York and Miami. SIBONEYUSA is affiliated with The Interpublic Group of Companies, Inc.
Website: http://www.siboneyusa.net/
Website: http://2424leche.com/
Website: http://www.thinkaboutyourdrink.com/ “

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