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Posted on: January 29th, 2007
Filed Under: [ Marketing ] [ Tomás' Picks ]
Tags: children, HispanicAd, population
“As marketers continue to focus on younger Hispanics, putting behind this segment the Lion’s share of their marketing dollars, they virtually overlook the 45 segment, walking away from a population of nearly 7 million with a substantial purchasing power and clearly defined needs.
Demographic and Census data define the Hispanic as a younger market, increased by high fertility rates and young immigrants, and that makes youth the “low-hanging fruit”. It’s no wonder, then, that the bulk of their selling efforts, across most product categories, center on the younger segments: children, teens, young adults.”
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