Copying Corona: Miller, Bud Want Their Fun in the Sun

“Having spent the better part of the past decade trying — and failing — to find an answer to the fast-growth phenomenon that is Corona Extra, Miller and Anheuser-Busch are taking another shot. Undeterred by flashbacks to Azteca, Tequiza, Rio Cristal and Presidente, or the fact that Corona has — as the “vacation in a bottle” — arguably the strongest positioning in the market, the two giants are testing offerings: Miller Chill and Land Shark Lager and Chelada from A-B. “

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