Albert Sánchez plays a behind-the-scenes but key role in the big business that is Super Bowl advertising. He holds focus groups that determine which ads run.

Posted on: January 29th, 2007
Filed Under: [ Marketing ] [ Tomás' Picks ] [ People ]
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“Sánchez and his Coral Gables-based firm, Market Focus, conduct qualitative research — thats fancy marketing talk for focus groups — for two of the Super Bowls biggest advertisers: Anheuser-Busch and Pepsi.

For these heavyweights, Sánchez’s research is instrumental in determining which ads they will air during Super Bowl, where they will run during the game and the tweaks needed to give the commercials that elusive “Super Bowl quality.”

Everything’s based on focus groups, he says.”

Source: http://www.miami.com
Fuente Traducido: usando Google o Altavista/Babel Fish

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