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NFL steps up recruiting efforts to convert Hispanic soccer fans

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Posted on: January 28th, 2007
Filed Under: Marketing & Advertising, Sports, Top Stories
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Search these tags: Aventura, beer, bilingual, don omar, Spanish-language, Telemundo
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“In the days running up to the Chicago Bears-Indianapolis Colts matchup at Dolphin Stadium, NFL players will take on Hispanic celebrities and TV personalities in a touch football game. , one of the country’s largest broadcasters, will telecast a pre-game concert Feb. 2 from Miami featuring Puerto Rico reggaeton singer and New York City-based Dominican boy band .

Even Coors Light, the games official sponsor, is promoting the game with the tagline, “One game. One Dream,” or “Un juego. Un sueno.”"

Source: http://www.nj.com
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