NFL steps up recruiting efforts to convert Hispanic soccer fans
Tagged: Aventura, beer, bilingual, don omar, Spanish-language, TelemundoPosted on: January 28th, 2007“In the days running up to the Chicago Bears-Indianapolis Colts matchup at Dolphin Stadium, NFL players will take on Hispanic celebrities and TV personalities in a touch football game. Telemundo, one of the country’s largest Spanish-language broadcasters, will telecast a pre-game concert Feb. 2 from Miami featuring Puerto Rico reggaeton singer Don Omar and New York City-based Dominican boy band Aventura.
Even Coors Light, the games official beer sponsor, is promoting the game with the bilingual tagline, “One game. One Dream,” or “Un juego. Un sueno.”"
Curation from Tomás
Filed Under: Marketing & Advertising, Sports, Top Stories
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