NFL steps up recruiting efforts to convert Hispanic soccer fans

Posted on: January 28th, 2007
Filed Under: [ Marketing ] [ Sports ] [ Top Stories ]
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“In the days running up to the Chicago Bears-Indianapolis Colts matchup at Dolphin Stadium, NFL players will take on Hispanic celebrities and TV personalities in a touch football game. Telemundo, one of the country’s largest Spanish-language broadcasters, will telecast a pre-game concert Feb. 2 from Miami featuring Puerto Rico reggaeton singer Don Omar and New York City-based Dominican boy band Aventura.

Even Coors Light, the games official beer sponsor, is promoting the game with the bilingual tagline, “One game. One Dream,” or “Un juego. Un sueno.”"

Source: http://www.nj.com
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