RE/MAX of California and Hawaii Expand Hispanic Initiative

“RE/MAX of California & Hawaii is augmenting its Hispanic market outreach by communicating directly to Spanish speakers via a statewide outdoor advertising campaign, providing free home buying informational materials in Spanish, and by supplying its associates with more tools to reach Spanish speaking clients. RE/MAX of California & Hawaii is also providing its offices with a framework for recruiting more bilingual associates.

Hispanic buying power in the United States drew even with African-American buying power in 2006 - at just under $800 billion - and is projected to exceed it in 2007.”

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