Always Worth It … Reaching Out to the Hispanic Market Bud Light Joins Fiesta Atlanta 07: Financial News – Yahoo Finance

“Anheuser-Busch and Lanza Group, LLC jointly announced today that Bud Light will be a sponsor of Fiesta Atlanta 07. Fiesta Atlanta 07 will be a Hispanic-themed Cinco de Mayo celebration which will take place on Sunday, May 6th, 2007 at Centennial Olympic Park in downtown Atlanta. Fiesta Atlanta is a Lanza Group, LLC production.

Cassandra Clouser, Manager of Field Media Services for Anheuser-Busch, acknowledged that “Anheuser-Busch realizes the importance of Atlanta and the region’s growing Hispanic community and is proud to embrace the Latino market by participating in a quality event like Fiesta Atlanta ’07. We expect Fiesta Atlanta ’07 to grow into the largest Cinco de Mayo celebration in the Southeast United States.”

Ralph E. Herrera, Lanza Group President, said, “We are very excited to have the participation of Bud Light in Fiesta Atlanta ’07. They, along with our other terrific sponsors and supporters, are a great asset to our festival and the community. Thanks to Bud Light, May 6, 2007 will be Always worth it.”

Fiesta Atlanta ’07 will take place on Sunday May 6th, 2007 and feature local and national musical acts performing on Centennial Olympic Park’s main stage, as well as other activities throughout the park. Additionally, an artist’s market and food from many Latin American countries will be part of the festival.

Please contact Ana Isabel Cabral at (404) 350-0200 or at acabral@lanzagroup.com for additional information, or visit www.fiestaatlanta.com or www.lanzagroup.com. Fiesta Atlanta is a Lanza Group production.”

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