Pizzas and pesos: Pro ”” This is a quintessentially American deal
Tagged: bilingual, Pizza PatronPosted on: January 25th, 2007“The collateral furor around the immigration debate shows signs of soaring into the irrational. Proof of that is the overreaction to a marketing campaign by a Southwest pizza chain.
As a wintertime promotion, Dallas-based Pizza Patron advertised that through February it would accept pesos at its cash registers. The chain serves a heavily Hispanic clientele ”” its staff and menus are bilingual. And the reasoning was that its Mexican-American and Mexican-immigrant customers might be returning from the holidays with pesos in amounts too small to be worth exchanging, but sufficient to pay for a couple of pizzas.”
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Filed Under: Business, Commentary, Tomás' Picks
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