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Posted on: January 23rd, 2007
Filed Under: [ Hispanic News ] [ Internet ] [ Latinas ] [ Media ] [ Press Releases ]
Tags: advertising campaign, RSS, Spanish-language, televisa
“For several generations of women worldwide, Cosmopolitan has been the primary source for the latest in beauty, fashion, entertainment and relationship content, with editions in 26 languages and 100 countries. Cosmopolitán en Español became the Latina woman’s best friend as a source of culturally relevant information and inspiration with its U.S. launch in 1973.
Now, Cosmopolitán en Español is turning over a new page, as it partners with the leading Spanish-language Internet portal, Terra Networks. This partnership comes after a year of planning and exploring magazine coupled with online advertising campaigns among several of the Editorial Televisa publications. As a result, Terra Networks was selected to provide an online destination for Cosmopolitán en Español that satisfied both the magazine and portal’s respective readers and audiences.
In addition to serving as the online version of the magazine, the site will provide visitors with updates on all upcoming events/programs throughout the year as well as any pertinent market research. Several events/programs expected in 2007 are the Cosmo Mall Tour with stops in both Los Angeles and Miami and the 2nd Annual Summer Splash Fashion Show.
The number of readers accessing the magazine online will greatly enhance the publication’s reach via the Mujer (Woman) channel on Terra.com at http://www.terra.com/cosmoenespanol/. Online content will feature RSS feeds from the monthly print edition along with frequent updates and Internet-only services. Online exclusives include: special sweepstakes, promotions and reader survey polls.
“Terra’s Mujer audience and Cosmopolitán en Español’s readers share numerous characteristics,” said Fernando Rodriguez, CEO of Terra Networks. “They are young, independent, fun-loving women. We plan to engage them with dynamic content, entertain them with videos and photo galleries, and guide them to form new or join pre-existing social networking communities.”
“Our readers see themselves as image leaders,” said Marinés Duarte, Cosmopolitán en Español’s publisher. “Through Cosmo, they have empowered themselves to reach new levels in both personal relationships and career success. We are delighted to have partnered with Terra Networks and integrate a strong internet component that is essential for today’s Cosmo woman.”
The website comes at a pivotal point in the publication’s history. This year Cosmopolitán en Español celebrates 35 years in print as the nation’s leading woman’s magazine. “
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