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Tags: Mexico, mobile, newspaper, population, Univision
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“ClearSky Mobile Media, Inc., a leading provider of mobile data and entertainment services, today announced that they have added the extravagant psychic and master of the horoscope, Walter Mercado, to their impressive line up of Latin entertainment mobile content.
Under this agreement, carriers using ClearSkys integrated mobile content offering will be able to provide their subscribers access to mobile content such as wallpaper, voice tones, downloadable video clips as well as streaming video for the popular Latin astrologer. Additionally, ClearSky Mobile Media will also offer SMS horoscopes to all carriers in LATAM, a service also provided to the carriers within the United States.
Walter Mercado is highly regarded as the top psychic to the Latino community. Originally from Puerto Rico, Mr. Mercado had a history of predictions and gained notoriety through his television shows El Show de Walter Mercado The Walter Mercado Show, Walter y Las Estrellas Walter and the Stars. Additionally Mr. Mercado increased his following through a daily horoscope broadcast on Univision TV - a segment that was televised not only throughout the U.S., but also Mexico and LATAM. Known for his trademarks of wildly colored capes, designer suits and sharp wit, Mr. Mercado has a loyal fan-base that regularly reads his syndicated newspaper horoscopes.
“Walter Mercados content adds additional excitement and energy to our rapidly expanding Hispanic content offerings,” said Dean Fresonke, CEO of ClearSky Mobile Media. “Carriers that are looking to reach out to this very relevant market segment are looking for content such as this to appeal to their Hispanic American customers.”
With a purchasing power of approximately $736 billion, and a population of approximately 44 million in the U.S., Hispanic Americans are a critical market segment. In addition to content from Mr. Mercado, and recently announced content from Hector Suarez, ClearSky Mobile Media also offers a full complement of ringtones, videos, games and images. With multiple carriers already in Latin and South America using ClearSky Mobile Medias services, ClearSky is also bringing this experience to carriers in the United States to help them accommodate the growing Hispanic American market.
“All my life I have been helping people to reach a higher consciousness and the realization of their dreams through understanding of the psyche and consciousness,” said Walter Mercado. “Im thrilled to be able to embrace mobile technology as an avenue to help me guide my fans and followers through this process, and with a legacy as a pioneer in mobile data, Im confident that ClearSky Mobile Media is able to make this happen.”"
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