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Posted on: January 22nd, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Press Releases ]
Tags: Pizza Patron
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“Pizza Patron, the premier Latino pizza brand, announced today that fourth quarter same-store sales rose 34.55% over the previous year, as an average for the 60 store restaurant chain.
“Our fourth quarter numbers are off the chart at more than 34%,” says Guillermo Estrada, the company’s director of business development. This increase came after the company’s third quarter same-store comparative sales increased more than 24% over the previous year. “It is a result of a number of factors,” Estrada continued. “Our Lista® (ready now) program is in full swing and our franchisees have been working very hard to improve store level operations.”
Antonio Swad, the company’s founder and president acknowledged that “these kinds of numbers are going to be hard to continue as we grow, but it speaks to the relevancy of the Pizza Patron brand. We are constantly refining our business model to find ways to better serve our core Hispanic customer. Even our very first location, which is more than 20 years old, was up more than 20 points for the quarter. Our base is growing and so are we.”
The fourth quarter sales increase came prior to the much-publicized “Pizza por Pesos(TM)” initiative, which was implemented system-wide in January.”
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